Bloesem incorporates BloesemLiving and BloesemKids.
Founder and editor Irene Hoofs, a collector of all things beautiful, created Bloesem in December 2006. Leaving her hometown Amsterdam for the first time in 1997, Irene enjoyed roaming the globe for a couple of years making stop overs in London, New York and Toronto. A graphic designer, she sold her work through Barneys NY and Selfridges&co. Today she lives in Kuala Lumpur, Malaysia with her husband Rik and two sons, Lode and Kiet. From her home office overlooking a bamboo garden, she aspires to bring outside-the-mainstream daily finds to her readers. {ps. and YES it is me the baby in the b&w images on the left and yes I Tweet too}
Bloesem’s baby is called BloesemKids. Also a blog founded by Irene
Hoofs. BloesemKids' vision is to be is a truly delightful reference of
abundant treats for kids. Design-conscious parents revel in the daily
updates which include finds, crafting, cooking, stories from other Moms, fashion and occasional book reviews by Irene and other guest writers.
BloesemKids ranked no 9 on Babble.com’s Top 50 Mom Craft Blogs. (2012)
