Monday, 25 January 2016 by Irene Hoofs
Inspired by the imaginative looks Nelly herself always wanted to wear as a child, kidswear label Nellystella was created and is now home to a gorgeous collection of fanciful dresses with a dollop of whimsical charm. Refreshing and very wearable at the same time, these are definitely fit for a modern-day little princess and sure to catch the sparkling eyes of yours..
Monday, 18 January 2016 by Irene Hoofs
With their worldwide launch just last week, many children and parents alike have already been drawn to the bright colours and sense of playfulness of The Animal Observatory.. And we're no exception. Inspired by art, architecture and paintings from the 70s, its SS16 collection features a range of unique prints and unexpected colour combinations paired with comfortable materials and fabrics, to keep your kids stylish while giving them the space to frolick around freely..
Monday, 11 January 2016 by Irene Hoofs
Combine the forces of two mums with their own individual kidswear labels and you get an entirely new brand - Fin & Vince. The concept behind this company is inspired by the imagination of children, especially their own of course, whose names are the very inspiration behind the label Fin & Vince. Using high quality fabric and 100% organic cotton, the pieces in the collection are not only super comfortable but very charming too! Enjoy easy-to-match, soft, neutral colours which lets the funny quotes take center stage for an interesting little twist..
Monday, 4 January 2016 by Irene Hoofs
With limited options on the market, the founder of kidswear label Chi Khi was inspired to make quality clothing catering to the sensitive skin of kids, like her own 2 tiny humans.. So you can definitely count on them to be made with the very best fabric for your kids as well! They are functional, comfortable and also stylish -- the harsh black and white colour scheme of their apparel is given a softer edge with quirky and playful prints. Besides the enduring quality of their garments, the many aspects of dressing up your child is taken into account to make your job easier, such as introducing upside down zips for easy nappy change or even adding extra length to the garments to cater to their growth spurts, which can be easily folded up or scrunched until then.. We love how their attention goes into all the little details, so busy mamas don't have to!
Monday, 28 December 2015 by Irene Hoofs
With a growing understanding of what goes on behind the scenes of the clothing industry, the two owners of Kidswear label Juniper Grey strives to preserve the art of beautifully crafted, ethically made clothing alongside today's common practice of "fast fashion". On top of their adorable pixie hats and versatile tunics perfect for frolicking about, Juniper Grey also designs diaper covers in matching prints to cover your little tots' bums in style!
Monday, 21 December 2015 by Irene Hoofs
Kidswear label and passion project of Paige Smith, Kindred OAK, was born out of a desire to create one-of-a-kind (that's what OAK stands for!) clothing for her other newborn, little Nix.
We chanced upon their latest Holiday 2015 collection recently and we can totally see why it's a household favourite among many families! Their collections feature simple but adorable prints with easy-to-match colours, while focusing on high quality materials which allows for their carefree spirits to roam around comfortably. And the best part: Mums can also purchase adult-sized versions of the kids favourites and get matchy-matchy this season, whether you're out attending Christmas parties or snuggling up in this sweet weather..