• Bloesem Kids | color your walls
  • Bloesem Kids | Fashion for Kids
  • Bloesem Kids | candy cushions
  • Bloesem Kids | Paper goods
  • Bloesem Kids | babies



Hello, it's very nice meeting you. My name is Irene Hoofs and I'm the founder and editor of the Bloesem blogs.

Bloesem Kids is where I garner and share ideas for design, for leisurely pursuits, for creating soul-soothing interiors, for love of the handmade, for vintage appreciation and for the art of traveling. My vision is to be an online reference where readers come to, as a resource for beauty and imagination, in a moment of repose and relaxation.

I created Bloesem in December 2006. Leaving my hometown Amsterdam for the first time in 1997, I have enjoyed roaming the globe for a couple of years making stop overs in London, New York, Toronto and Kuala Lumpur.

As a graphic designer, I sold my work through BARNEYS NY and Selfridges&co. Today I live in Singapore with my husband Rik and our two sons, Lode and Kiet.

From my home office overlooking a bamboo garden, I aspire to bring outside-the-mainstream daily finds to you my dear readers, with a slight bias for Dutch design. {ps. and yes I Tweet too}







Zara S. is a passionate instagrammer and recent graduate from NUS Division of Industrial Design in Singapore.

After spending too much of her time in university on youtube and reading blogs, she found her through passion in social media.

Her other interests include photography, styling and DIY. She also likes singing, though she would refute this fact :) 

Bloesem is very happy to have her as a member of the team and enjoys her enthusiastic approach to work, her beautiful sense of style and her pins for Bloesem's pinterest board.











Veronique Señorans Osorio was born in Antwerp but has Spanish roots. She studied Architecture at the Academy Henry Van de Velde in Antwerp and worked seven years as an independent architect. When she moved to Paris at the age of 28 she gave birth to her first daughter Pauline, inspiring her to launch her website www.Pichouline.com. Veronique currently lives in Zimbabwe with her husband and three daughters.













I'm Nora Vrba. Art director and leaf and image maniac.

After completing the Design Academy and working several years as a designer for several companies, in early 2005 I started working for Media Partners Group.

In October 2011 it was time to broaden my creative horizons and strike out on my own. You can hire me for a project, from concept to production. Or just for part of it. Apps, websites, inserts, b-to-c or identities.

Or visit my Handmade Part Decoration Shop:

 La Fête



BloesemLiving also a blog founded by Irene Hoofs is about design, with a focus on interior design and home accessories. Aspires to inspire readers in building their own Private Museums within their homes... bringing 'the most desirable interior design and craft news'

Bloesem Living was recently ranked number #4 in 'the 50 best interiors websites' by The Independent and Irene has been named by SAY Media as one of ten design voices that matter.

Bloesem Wear : my new handmade jewelry collection combines my passion for crafts, pearls, gems and colors.

All jewelry is handmade by me personally using original materials. Staying true to my own style and taste, the collection is understated, delicate and has a soft, almost fragile, feel to it.

Genuine 9.25 silver, gold-filled beads and closings and semi-precious stones create timeless pieces that will last. I try creating the necklaces with a great eye for detail, finishing and choice of threads.

I look forward to seeing you at the Bloesem Wear shop.



To contact Bloesem for general enquiries or to be a contributor just email me.


Bloesem welcomes submissions from stylists, photographers, designers and artists.  If you would like to introduce yourself, your work or your home, please email me. 

I try to respond to all my emails and requests for submissions but am sometimes unable to. 
Please send a weblink + 1 low resolution image together with your email ... this will make reviewing so much easier for me.


If you would like to send samples of your work for review or be featured in the Props Corner column, contact me so I can give you the proper address to send your samples to.. 

Advertise - Sponsor:  Bloesem offers several options of banner advertising, sponsor spotlight posts, Life & Style posts, product reviews or give-away opportunities.

For more demographic details, rates or how to book an ad, please email me, Irene, and I will send you a media kit.


Recent publications, interviews and articles at our Press page.


Bloesem was ranked  #4 the 50 Best interiors websites

Bloesem was mentioned in SAY Media top 10 design voices that matter

Bloesem won VT-wonen Best Life-style blogger award 2012

BloesemKids was Awarded #BeastBest by Newsweek magazine

Bloesem is listed as no.13  for ‘The World’s Best 50 Design Blogs’ by the Times online

Martha Stewart  Best of the Blogs | Editors' Picks 



Bloesem, its contributors, advertisers and partners both past and present, assume no liability for any content found here within. By utilizing Bloesem and its content the reader assumes any liability posed. Please use caution and your own discretion when crafting with and for young children.