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Fashion Story: Shirin Kids

Monday, 23 May 2011 by Irene Hoofs


A Fashion Story by Shirin Roubeni from Shirin nyc

S: Shirin Kids stands for...Shirin, my name, means sweet in Persian.

H: Home to me is... where my family is. I am very fortunate that they all live in New York, the perfect place for me to call home.


I: Icons in fashion are to me.. My quintessential fashion icon is Audrey Hepburn. More recent personality, Cate Blanchett,  and my most influential will always be my mom.

R: Returning trends in fashion are…a fun way to reinvent yourself while paying tribute to the past.

Shirinkidsstudioclothes Shirinkids3 Shirinkidsstudios Shirinkidsstudioprint Shirinkidsstudiotiger 


I: Inspiration I find…always in nature. However, love and romance played a big role in my fall collection as I was conceiving it while organizing my wedding.

N: New ideas often arise when...I am captivated by a visual detail. It could be a painting, a photo, architecture, interiors...



K: Kids make my life...they give me a sense of peace and prospective.

I: Internet is important ...because it's a new way to exchange creative ideas.


D: Dreams I have for Shirin Kids are…to have a recognized identity and to expand in a lifestyle brand.

S: Style means to me...creativity and attention to details while bringing beauty and joy in our every day life.

Thank you Shirin for letting us see where you create your gorgeous collections. I already knew Shirin is very passionate about designing her own prints, but didn't know she actualley does the silkscreen printing herself too.. wonderful to see and it makes a collection and a webshop so much more personal!

Shirin recently got married, perhaps soon one of her own little babies can wear her garments :) ...  please click here if you would like to see the Shirin Kids collection. (Thank you Carole for the communications)

Shirinkids3   B-wedding-1


..Shirin nyc..
..Shirin Kids..

{photo credit @Radography}


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