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A visit to De Kleine Fabriek

Tuesday, 9 July 2013 by Irene Hoofs


We, yes the boys and me went to De Kleine Fabriek yesterday ... Lode and Kiet felt like really big boys helping mama with her work. Especially Lode was excited and choose his favorite outfit :)

Getting a real name tag made it even more real. I went to De Kleine Fabriek last year too and was my overall feel a bit meager last time, this year I felt De Kleine Fabriek did a fabulous job with decoration and feel of the entire hall.

And although I as a blogger get a press invitation I do feel that De Kleine Fabriek should work much closer with bloggers. I believe they don't understand the concept at all of how bloggers help spread the word word about smaller brands and the international outlook we can give to brands. When I walked into the press room wearing my press badge they almost interrogated me if I was actually press ?? I feel they still only focus on traditional magazines ... their miss and with that no help to their exhibitors. 

Just an impression today of what caught my eye ... later today an introduction to a beautiful brand from Vienna and the lady behind this new label.







 {bottom 3 images: Caroline Ellerbeck : Koeka celabrating their 15th anniversary : prop-shop by IJM}

All images by me, Irene.

.. De Kleine Fabriek

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